Barc Comes Up With Counter Arguments Against Trai Consultation Paper On Audience Measurement Ratings
BARC Says Council Manipulation is a Legacy Issue in this Industry On the issue of adequate panel size, the counter comments by BARC said the panel expansion is solely dependent on the industry bearing the additional costs in acquiring the same. BARC also said that exploration of Sample Return Path Data (SRPD) technology which would collect data, will involve all relevant stakeholders who would have to update the software in their Set Top Boxes (STBs) and while doing that ensure privacy in homes....