The tech giant has never broken out of concrete Pixel sales before, thus, making it difficult to know how many more units this increase involves. “The twice YoY growth touted comes following a doubling of the phone line-up with mid-tier devices joining the flagship models. “Pichai’s last comments about Pixel came in October 2018 following a question by an analyst about why Google’s phone line-up wasn’t more successful. Cited reasons at the time included not enough product inventory, and the need for a better go-to-market strategy and retail availability,” according to 9to5Google.com. This comes ahead of the Internet giant’s annual “Made by Google” event, usually held in October, where it announces its next-generation Pixel devices.